Social Media Officer

Grade: PO2 £44,184 -£47,262 Full-time/Permanent Closing Date: 02/10/2026 Directorate: Chief Executive Organisation : London Borough of Waltham Forest Salary: PO2 £44,184 -£47,262 Contract Type: Full-time/Permanent Working hours per week: 36 Application Deadline: 06/11/2026 Proposed Interview Date(s): November 2026 Reference: 2335 About Us: Bursting with culture, energy, and opportunity, the London Borough of Waltham Forest is a fantastic and exciting place to work. We are a highly ambitious borough. Driven by culture and the innate creativity of our residents, we have developed new and innovative ways to build our communities. Our Council is relentlessly resident-focused, insight-led, digitally driven and commercially minded; a Council focused on meeting the needs of our existing and future residents. London Borough of Waltham Forest is one of the Mayor of London’s Good Work Standard employers. This accreditation is a proof of our commitment to creating a healthy, fair and inclusive workplace. This includes fair pay and conditions, workplace well-being, skills and progression and diversity and recruitment. The Council’s preference is for online application. However, if you have a disability and are unable to complete an online application, please email recruitment@walthamforest.gov.uk so we can arrange an alternative application method. About the role: This is an opportunity to join our Social Media team, which sits within the Corporate Communications team. A relatively new function, this role will work to the Social Media and Channel Manager to improve output with high-quality multimedia content across social media channels including Instagram, Facebook, WhatsApp, TikTok and others. You will also contribute to channel growth and widening reach beyond traditional audiences. >> Click here to download the Role Profile << Key Responsibilities: Assist with the delivery of social media content and digital communications to support council priorities. Provide practical support and advice to colleagues on the use of digital and social media tools. Support process improvements and content quality through regular feedback and learning. Contribute to a positive, collaborative team culture by supporting colleagues and sharing expertise. Use social media platforms and digital tools effectively to support content creation and monitoring. Prepare and present a full range of reports (both standard and non-standard) covering area of responsibility. Ensure the successful implementation of health and safety legislation, policies and practices. Act in accordance with all policies and procedures which apply to the job and understand the reasons for this. Support the delivery of the council's social media content across all key platforms. Draft, schedule and publish social media content in coordination with communications campaigns and service updates. To support the council's crisis management efforts and campaigns through effective communication and use of different channels. Monitor the council's social media channels and respond to queries or comments in line with agreed tone and response protocols. Use analytics tools to evaluate performance of content, channels and campaigns. Stay up to date with digital communications trends and tools, recommending opportunities for innovation. Work with communications colleagues to ensure alignment between digital, campaign and media activity. Qualifications and Requirements: To be considered for this position, you should meet the following requirements: Experience of proactive and reactive media management Ability to draft short, engaging, and accessible content for digital audiences. Awareness of brand and tone in communications. Familiarity with scheduling tools (e.g. Hootsuite) and basic analytics. Experience of paid social media campaigns Experience in supporting, planning and delivery of integrated communications strategies and activities Experience of providing direct advice and briefing to senior